No Problem: Winning at the Changing Name Game
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Title |
Title
Title
No Problem: Winning at the Changing Name Game
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Content type |
Content type
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Description |
Description
Description of problem and solution involved in HealthNet health system's changing of its name to Mid America Health. Article includes perspective and photograph of the company's chief marketing officer, Carolyn Adair.
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Creator Name |
Creator Name
Creator: Lee, Kate
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Item Type
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Date(s) |
Date(s)
2002-01
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Digital Collection(s) |
Digital Collection(s)
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Related Item |
Related Item
Greater Kansas City Business
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Part
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Shelf Locator |
Shelf Locator
Periodical
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Restriction on Access |
Restriction on Access
This document is not available online. You may come to the Missouri Valley Room to view it or request a photocopy from the Library's Document Delivery service. http://www.kclibrary.org/copy-requests
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